Photo shock

Rīgas Piena Kombināts

Online photo contest of ice-cream TIO

Lower price, higher efficiency and an indirect consumer integration in the story of the brand. All this was achieved by this campaign. The brand TIO is about youth, fling, entertainment, extreme sports and fun. The competition “Photo shock” was meant to be a bracing activity for standard media such as outdoor adverts and vice versa.
Outdoor adverts works as the product’s advert, as well as its announcement. As a result hundreds of people sent in their photographs, and thousands of people voted for the best picture. At the same time a competition for the best photo description was carried out. It wasn’t necessary neither to buy the product, nor to collect stickers or send SMS to take part in this competition. All one needed to do was to find the photo one thought was the craziest – this encourage more people to take part in the competition hence they spent a longer period of time in www.tiovesi.lv